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Why Choose Us

We never wanted to be just another opinion in the vast sea of innovation consulting companies. Fortunately, we are not.

Our inspiration and guidance comes from a unique blend of academic research in innovation management and practical experience. We have not only studied what works, we have also learned from experience what does not. We have designed our services with two overarching goals:

  1. How to transform innovation in to the discipline it should be alongside engineering, marketing and so forth. This ensures innovation is integral to corporate strategy rather than a nice to have.

  2. How to transfer our knowledge at the right pace to reduce your learning time so you can get to results more quickly. We know your survival and ultimately your success depends on it


Let us help you answer the following questions:

What are the objectives and constraints for the design of an innovation capability? What is our capacity for innovation, including our ability to embrace uncertainty?

What are the elements from which to develop a common language for and cultural understanding of innovation? How would this be best communicated to stakeholders?

What is/should be the mandate for innovation in our company and/or division based on types of innovation and compared with new product development?

How should the team define and clearly articulate its strategic intent (versus current strategy) for long term growth (5 to 10+ years)?

What should be the complementary structure for strategic innovation to further our market leadership and growth objectives? What are the guiding principles for strategic innovation, including the strategic, resource management and entrepreneurial culture principles?

What are the appropriate innovation processes, tools, decision-making criteria and key performance indicators for success? How should they be positioned and implemented?

What should be the plan for mobilizing the organization and developing our innovation talent?

Innovation Orchestration

Innovation management is about much more than processes and tools. It requires a management system that takes into account a number of internal and external business drivers. These influence a company’s innovation capacity.  Each company requires an orchestrator or innovation hub to clarify within this context a company’s innovation mission and scope; required culture and leadership; right structure and interfaces; governance and decision making requirements; requisite skills; learning-driven methodologies, processes and tools; and, appropriate key performance indicators and reward systems.

We have extensive experience in building up comprehensive innovation capabilities for companies. This gives lasting impact and improves innovation efficiency greatly over time.

Uncertainty Management

In companies, the words risk and uncertainty are most often used interchangeably and yet, they are very different. With risk, the possible outcomes are known. A probability of occurrence can be assigned to each one. Investments are hedged accordingly to minimize risk. Whereas with uncertainty, the possible outcomes are not known, and therefore, assigning a likelihood of occurrence cannot yet be done. The only way to manage projects is to learn in iterative steps to reduce uncertainty.

We know this is critical to your success by testing our own ideas about innovation through applied academic research and our experiences working in and with companies for over 18 years. In fact, while we know there will always be technical- and market uncertainties, the ones we care about most are the resource and organization ones. These are the ones that stop or ‘incrementalize’ your innovation opportunities and get in the way of your success.

We have had numerous world-leading international clients that are very adept at overcoming technical- and market uncertainties, yet they themselves emphasize resource- and organization uncertainties as stopping projects before the finish line. It is extremely important to surface such uncertainties early on, as they only become increasingly expensive and problematic the further a project continues without addressing them.

We have extensive experience and tools developed specifically for managing uncertainty with strategic innovation projects that can help your company in this challenge.


As your partner in implementation, we have the expertise for engineering your success by helping you to learn how to effectively orchestrate innovation and reduce your project uncertainties and, ultimately, your business risk.

Active in Executive Education

We have a background in teaching at some of the World's leading academic institutions, and moreover we try to deliver a meaningful impact in building competencies for leaders whereever we can.

See some of our stories below.


Joanne Hyland - Business Institute Denmark - Executive Education - See Link

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