
E. Peng, MBA
Asia Consulting Associate
E, Peng, also known as "Roc" in international community, is a seasoned consultant, practitioner and scholar on innovation, creativity and entrepreneurship, with over 10 years of work experience in pursuit of innovation excellence.
Roc is the Chief Representative, Greater China of rInnovation Group. Roc also teaches graduate students at Sun Yat-sen University on entrepreneurship and Enterprise Innovation Management. Before his current position, he worked for Accenture in the U.S. and China, GE Corporate U.S., Oracle China and Beijing Beida Jade Bird on various roles related to innovation team and project management. Roc has provided professional innovation management and technology training and consulting services to Fortunate 500 companies and large NGOs as well as small firms across multiple industries on strategic planning, system integration and innovation management projects. The clients he has serviced are, among others, China Mobile, Best Buy U.S., China Construction Bank, Bureau of Shanghai Worldexpo Coordination, Shanghai Waigaoqiao Free Trade Zone Group, Beijing Administration for Industry and Commerce. He is a senior member of the China Creative Studies Institute, Birds of a Feather Innovation Leaders Group and Toastmasters International, among many other professional organizations.
Roc earned his M.B.A. in radical innovation and corporate entrepreneurship from the Lally School of Management and Technology at Rensselaer Polytechnic Institute in Troy, New York and a B.E. in fluid mechanics from University of Shanghai for Science and Technology. He has co-authored two books, numerous papers and delivered presentations at seven premiere conferences internationally on topics covering business, IT, innovation, creativity and corporate entrepreneurship. Roc has travelled to nine countries and currently he is based in Shanghai, China.
Partners
We have an extensive network of contacts committed to building the field of strategic innovation and the development of a sustainable innovation capability for established companies.
We continue to evolve our informal and formal relationships to ensure we can offer leading-edge programs for companies looking to establish and mature their innovation competency.
Most notably, we are partnering with world renowned institutions for academic research, executive education in corporate entrepreneurship and strategic innovation.
Our Partners

Product Genesis for Strategic Innovation
Product Genesis, headquartered in Cambridge, Massachusetts, specializes in Strategic Innovation consulting services that help our clients create new business opportunities, a sustainable competitive advantage, and increased shareholder value. Spun out of the MIT Innovation Center in 1986, Product Genesis has worked with diverse organizations from Global 1000 corporations, to venture capital and private equity-backed firms, accelerating their success in the medical, industrial, commercial, consumer and technology markets.

Danish Technical University
Certificate in Entrepreneurial Leadership (CEL) Program
Rensselaer Polytechnic Institute (RPI) - Academic Research and Executive Education Innovation and Corporate Entrepreneurship (ICE) program, has been core behind the academic research program. This has been a more than 20 year research partner. This Phases I, II and III culminated in the release of three books, one for each phase – Radical Innovation, Grabbing Lightning and Beyond the Champion.

Rensselaer Polytechnic Institute
Academic Research and Executive Education Innovation and Corporate Entrepreneurship (ICE) Program
Rensselaer Polytechnic Institute (RPI) - Academic Research and Executive Education Innovation and Corporate Entrepreneurship (ICE) program, has been core behind the academic research program. This has been a more than 20 year research partner. This Phases I, II and III culminated in the release of three books, one for each phase – Radical Innovation, Grabbing Lightning and Beyond the Champion.