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Jeff Hovis


Jeff Hovis is a Partner and the content expert with the rInnovation Group and well versed in the D-I-A methodology for uncertainty reduction. He also leads Product Genesis, and is responsible for executive-level interface for innovation strategy client programs. In addition to his firm management role at Product Genesis, he serves as a senior advisor to Global 2000 CTOs on strategic innovation issues. Jeff is a frequent guest lecturer at the MIT Sloan School of Management and a speaker at numerous innovation conferences.

Jeff has extensive experience in strategic marketing and technology landscape projections for advanced materials, industrial, commercial, medical, life sciences, and consumer products, and is involved in all aspects of innovation strategy development, ranging from trend and convergence projections, market analysis, through market opportunity and business case synthesis, to platform, roadmap and product requirements specification generation.

He holds an MBA from Northeastern University, with a concentration in technology marketing; an MSME from MIT, with a concentration in dynamic systems, measurement and control; and, BS Chemistry from MIT, with a concentration in analytical chemistry. He also has a number of advisory and coaching roles as follows: Board of Advisors, the Institute for Pediatric Innovation, a technology commercialization consortium of leading children’s medical centers; Advisor to the MIT Energy Initiative, MITEI; Mentor, MIT Clean Energy Prize; Catalyst, MIT Deshpande Center for Technology Innovation; Advisor, MIT Innovation Club; Judge, Northeastern University Research, Innovation and Scholarship Expo; and, Executive Council, ISPIM Americas (International Society for Professional Innovation Management).

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