
E. Peng, MBA
Asia Consulting Associate
E, Peng, also known as "Roc" in international community, is a seasoned consultant, practitioner and scholar on innovation, creativity and entrepreneurship, with over 10 years of work experience in pursuit of innovation excellence.
Roc is the Chief Representative, Greater China of rInnovation Group. Roc also teaches graduate students at Sun Yat-sen University on entrepreneurship and Enterprise Innovation Management. Before his current position, he worked for Accenture in the U.S. and China, GE Corporate U.S., Oracle China and Beijing Beida Jade Bird on various roles related to innovation team and project management. Roc has provided professional innovation management and technology training and consulting services to Fortunate 500 companies and large NGOs as well as small firms across multiple industries on strategic planning, system integration and innovation management projects. The clients he has serviced are, among others, China Mobile, Best Buy U.S., China Construction Bank, Bureau of Shanghai Worldexpo Coordination, Shanghai Waigaoqiao Free Trade Zone Group, Beijing Administration for Industry and Commerce. He is a senior member of the China Creative Studies Institute, Birds of a Feather Innovation Leaders Group and Toastmasters International, among many other professional organizations.
Roc earned his M.B.A. in radical innovation and corporate entrepreneurship from the Lally School of Management and Technology at Rensselaer Polytechnic Institute in Troy, New York and a B.E. in fluid mechanics from University of Shanghai for Science and Technology. He has co-authored two books, numerous papers and delivered presentations at seven premiere conferences internationally on topics covering business, IT, innovation, creativity and corporate entrepreneurship. Roc has travelled to nine countries and currently he is based in Shanghai, China.
Innovation Training & Coaching
We believe in instilling principles and that practice makes perfect. Therefore, our workshops blend training with coaching, where the latter is a key differentiator for success. We know the only way to learn is to apply these principles and tools in practice.
We have developed an extensive training program suite, that we will be able to tailor to your organization.
Our workshops provide companies with new methodologies, processes and tools for learning how to create a compelling business vision for an innovation opportunity during Discovery, test assumptions about this opportunity in the market during Incubation, and have the confidence to invest in business growth during Acceleration.
The goal is for R&D, innovation and marketing teams to learn how to effectively reduce business uncertainties and accelerate the lifecycle of these innovation opportunities on their way to ultimate success.
The Discovery, Incubation and Acceleration (D-I-A) Model® has been developed to facilitate the learning and decision-making processes. The objective is to ensure the right questions are asked and appropriate methods are utilized for seeking answers to these questions based on the maturity of an opportunity and the uncertainty it faces.
The D-I-A Model is not linear and must be orchestrated as a dynamic learning system.
Our model moreover follows a paced progress for opportunities across Technical-, Market-, Resource and Organization uncertainties (TMRO) to ensure that we surface uncertainties in a timely and relevant manner. We apply a Business Readiness Level Dashboard® to enable communication and making sure that we are progressing efficiently.