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Innovation Training & Coaching

We believe in instilling principles and that practice makes perfect. Therefore, our workshops blend training with coaching, where the latter is a key differentiator for success. We know the only way to learn is to apply these principles and tools in practice.

We have developed an extensive training program suite, that we will be able to tailor to your organization.


Our workshops provide companies with new methodologies, processes and tools for learning how to create a compelling business vision for an innovation opportunity during Discovery, test assumptions about this opportunity in the market during Incubation, and have the confidence to invest in business growth during Acceleration.


The goal is for R&D, innovation and marketing teams to learn how to effectively reduce business uncertainties and accelerate the lifecycle of these innovation opportunities on their way to ultimate success.

The Discovery, Incubation and Acceleration (D-I-A) Model® has been developed to facilitate the learning and decision-making processes. The objective is to ensure the right questions are asked and appropriate methods are utilized for seeking answers to these questions based on the maturity of an opportunity and the uncertainty it faces.


The D-I-A Model is not linear and must be orchestrated as a dynamic learning system.

Our model moreover follows a paced progress for opportunities across Technical-, Market-, Resource and Organization uncertainties (TMRO) to ensure that we surface uncertainties in a timely and relevant manner. We apply a Business Readiness Level Dashboard® to enable communication and making sure that we are progressing efficiently.

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